As we enter year 2010, it is an opportune time to step back and identify the major internet marketing trends that will affect your business in the coming year. Internet marketing is growing and 2010 will be no different. Expect change and new opportunities for your business. Given here is a list of main Internet marketing trends that you should understand and address in your overall marketing plan for the coming year.
• Digital Portfolios: It is true that you are in the route of developing a unique digital portfolio for your business. This may include your blog, website and your e-mail newsletter. It may also include your Facebook page, Twitter feed and your Yelp profile page. Face it, digital footprints are everywhere now.
• Customer voice: Customer and product reviews are greatly valued by the consumers and have a major impact on purchasing decision. So expect the customer voice to get louder in 2010.
• Google and Bing Innovation: Microsoft introduced their new search engine Bing in June 2009, and then soon joined into an agreement with Yahoo to power the latter’s future organic and paid results. The battle between Bing and Google has officially started. Therefore expect tough competition between the two internet powerhouses in 2010.
• Mobile: The market of mobile is blowing up. According to the MMA (Mobile Marketing Association) the expenditures are expected to grow $2 billion in 2010. It has been predicted that by year 2014 nearly 20 billion mobile apps will be downloaded yearly.
• Location Based Marketing: With the great demand in the mobile market, location based marketing is set to correspondingly grow. Although 2010 is to be a year of experimentation in this area, expect to see activity around location based marketing, both to social networking groups as well as to passers-by.
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